Getting people to take you and your company seriously when you are a practically brand new concern can be a tough task for the startup business owner to have to tackle (as if you didn’t have enough to do) There are some rather easy and effective ways though you can make your company look bigger and more prosperous than it really is (yet), here are just a few ideas:
Get a High Quality Website – Too many startup business owners still scrimp on their company website which in the 21st century is a bigger no-no than ever. Sure you can get a website for free and yes there are these little software programs that help you build a basic website in the time it takes to drink a cup of coffee. But are they actually going to help your business? In most cases the answer is no. These “kit” websites all tend to look the same, have limited features and are very difficult to optimize for the search engine bots to surf properly.
Invest in your own domain name and then hire someone to design a unique website just for you. Want to save some money? Once the website is up and running devote an hour or so a day to doing a little organic SEO yourself, there are plenty of resources out there to teach you the basics.
Get an 800# – Even in an era when many residential telephone customers have “unlimited long distance calling’ most businesses do not. You will impress both potential clients and customers if you have an 800# available for them to call. Just a few years ago having an 800# number was a rather expensive luxury but these days you can get one for under $10 a month to start.
Incorporate your Business – Sure it you may be the only full time member of staff your business actually has right now but incorporating even a one man (or woman) company has a great many advantages. In addition to the tax advantages and legal safety nets it provides being an officially incorporated entity just makes doing business with you feel a little safer –your customers will get the impression that yes you may be small but you are also very serious. You can incorporate your business for just a few hundred dollars and no, you do not need to hire a high priced attorney.
